Meet Emerson Salon‚Äôs newest haircare line addition: Loma Haircare.¬†Loma products work great, smell great, and are very economically priced and locally made (in Monroe, WA). Loma also prints their own bottles, blends their own products, and fills their own bottles, which makes the company ‚Äúone of the last independently owned and operated brands in the professional beauty industry actually manufacturing 100% of its own products.‚ÄĚ
Loma believes in Renewable, Sustainable Beauty; containing naturally healing, organic ingredients and essential oil based fragrances that embrace this belief.¬†‚ÄúLoma pioneered and set the standard for the use of Certified Organic Aloe Vera Gel, the primary base for all Loma products.‚ÄĚ
Loma has been around since 1991, and the company used to have 2 lines: Pearatin and Loma. Hair Guy Lancer, Emerson Salon co-owner, had used Peratin in the past (2004-2006), and a few of his clients really loved one particular product, ‚ÄúPearatin Fortifying Repairative Serum‚ÄĚ. It really is one of the stand-out products in the line, and it has since been re-named ‚ÄúFortifying Repairative Tonic‚ÄĚ.¬†This product is phenomenal. It improves hair‚Äôs ¬†elasticity, which eliminates breakage, improves the hair‚Äôs condition and integrity, resulting in less breakage due to over-use of heat and chemical processes, and in fewer split ends. This tonic will help your hair stay nice and smooth when blowdrying at home. ¬†
“I love this stuff! Since I’ve started using it, I get tons of compliments about the softness and shine of my hair. Unlike all the other serums I’d tried, this one doesn’t weigh my hair down and it doesn’t have an overpowering chemical smell. Highly recommend this serum for all types of hair.” –From makeupalley.com
When Loma had the two lines, it was very confusing! Though Loma‚Äôs product lines consolidated, and their packaging changed, the ingredients remain the same. Loma now is a clearly defined line that‚Äôs in keeping with their organic heritage and Aloe Vera based products, and they‚Äôre much easier to understand and use (also, they only kept the best products from each line!) If you have any questions for Loma, join their Facebook Community, and ask away!