Articles from ‘Hair Ideas’

Tuesday, January 24th, 2017

Get To Know Hair Designer Esther!

Saturday, February 13th, 2016

Fantastic and Fast Style

Who has time to spend over 30 min on their hair? Not many people! We are always running to work and off to meet friends that trying to hours long glam isn’t always in the cards. Here are some quick tips for getting a 1-2-3 ¬†step style!

menscut8

For men, these types of cuts pictured to the right that are longer on top and extremely faded down to skin are very popular! But even if you have a medium length haircut, there are 2 go to products you can use quickly for n easy yet refined look

-If you want texture, hold and/or a matte finish: use the beeswax based Night Rider by Kevin Murphy. Its great for creating hold on medium to thicker hair types or densities.

-If you want light hold and a soft sheen finish: use the featherweight Undressed by Kevin Murphy. Its great for finer hair types and creates a shine finish that mimics slight wetness.

 

short

If you have short to a longer pixie cut, you can play with different finishes and texture for variety.

-Loma (locally sourced and cruelty free!) has  a range of styling products that are fun to play with on shorter hair. Try The Fiber Putty by Loma to create definition, texture and medium hold. It can be very helpful for holding a swoop bang like in the picture to the right.

-Or for a sleeker look, try Molding Cream by Moroccan Oil. The argan nut oil in it is conditioning and helps create some of the slicked back looks that are so popular on the runways.

 

lob

long

If you have medium to long length hair, try creating a soft beachy texture.

-Try and use Kevin Murphy Hair Resort Spray (fine hair) or Hair Resort gel (medium to thick hair) in your  dry hair on the mid shaft to ends. These products will create hold with minimal effort.

-Blow dry the dampness of the product with a slow speed medium heat dryer. Then use a curling iron to rotate the hair around the curling iron (2″-3″ diameter) in varied directions in 2- 3 rotations. ¬†This creates movement and slight volume. Or curl all pieces away from the face ¬†and it will create soft waves. ¬†Make sure not to curl the last 1-2″ of the ends to recreate a tousled look and do not use the clip on the curling iron.

Once the hair is curled and cooled, use your hands to stretch the curl out a bit by grabbing big sections and smoothing your hands down the curls. This will soften them up and make them look more natural. To finish, use Session Spray by Kevin Murphy lightly¬† 12″ away to hold the curl and protect it from humidity.

Once you have done it a couple times, you will become quick like QUICKSILVER getting out the door in the morning or for an event. Going from day to night should be simple and almost effortless….

Ain’t no one got time for being a diva ’bout their hair!¬†…Or book a quick styling session with one of our independent stylists online!

Their profiles are on emersonsalon.com and you can easily make an appointment through their booking link!

 

 

 

Thursday, January 7th, 2016

New Year Sale- Out With The Old!

40% off all clearance items!

Q: What’s going away, and why?

A: All hair products that have sold less than 2 units in 2015. There‚Äôs nothing wrong with these products; they just didn‚Äôt do well in our salon…

 

  • Alterna: Caviar Clinical Daily Root & Scalp Stimulator, Hemp Paste, Kendi Dry Oil Mist, and Shape (discontinued by Alterna).
  • Kevin Murphy: Anti.Gravity Spray, Balancing.Wash (Liter), Body.Builder (regular size), Fresh.Hair (regular and travel sizes), Hair.Resort Spray, Texture.Master, and Powder.Puff.
  • MoroccanOil: Clarifying Shampoo, Curl Control Mousse, Frizz Control, Glimmer Shine Spray, Restorative Mask (250 ml), and Strong Hold Luminous HairSpray.

 

 

PucksAndBoost

 

Q: What’s new/on trend?

A: Right now, we have some amazing new Kevin Murphy products- Doo.Over, Stimulate.Me Wash & Rinse, Thick.Again, Free.Hold, Plump.Me Wash & Rinse, and Body.Mass, and we‚Äôre about to add some new Kevin.Murphy products…Killer.Curls, Hydrate.Me Mask, and Young.Again Mask.

KILLERCURLS

A: We also have 2 highly skilled barbers working in our upstairs loft space (if you haven’t noticed, you really need a haircut!) and we’re bringing in Reuzel’s red pomade for our more fashion-forward masculine-presenting clientele.

 

Reuzel-Pomade

Wednesday, January 6th, 2016

Hair Resolutions 2016

 

Are you making changes for 2016? Well, we have some ideas to help create and maintain beautiful hair in the New Year for you!

heattoolsMake a resolution to be smarter when using your heat tools: 

-Use heat tools that use ceramic or tourmaline plates that help maintain your cuticle layer with controls that allow you to adjust the temperature. An on or off switch shows you no indication as to what level of damage you may be doing to your hair. We recommend digital heat tools that show you specifically what temperature range you are in.

-Always use a thermal protectant. We hear from a lot of clients that they are curling or flat ironing without a barrier to heat damage. Doing this can cause holes in your outer hair structure and make it difficult for your hair to retain quality moisture  and haircolor in your hair. We recommend Moroccan Oil Original Treatment or Nourishing Oil By Loma. They are dry oils, are conditioning and will prevent high heat from burning your cuticle layer.

-Control the temperature for your hair type. There is no need to use over 350 degrees on fine, delicate hair. Thicker hair needs 400-450 degrees.

-If your hair is fine or chemically damaged DO NOT use the flatiron to curl your ends. It creates too much stress on the hair and will make it break 5x faster.

trimDedicate yourself to regular hair trims, color refreshes, and deep conditioning.

-Hair trims are your best defense against split ends. Even if you are growing your hair out longer it is a good idea to keep the ends freshened up so the oldest hair is not prone to breakage. For short to medium hair schedule every 4-7 weeks. For medium to long hair schedule every 6-10 weeks.

-Does your color get dull and murky looking after about 6-8 weeks? Schedule a conditioning color refresh with your colorist. Some shades (like semi permanents, reds and pastels) fade quicker and need more maintenance to keep them looking shiny and saturated. If you recently received a bleach and tone it will be necessary to keep it toned regularly to battle brassiness or maintain tonal stability.

-You can schedule a deep conditioning treatment with a hair designer or you can do one at home. In salon treatments tend to last longer because some of them use heat to penetrate to the structure inside the hair. We recommend Restorative Hair Masque or Intense Hydrating Masque. These are easy to do at home once a week for dry or damaged hair in 5-15 minutes. Using moisture or moisture with protein will assist in keeping your hair’s health and manageability. (Some stylists use a disulfide mending OLAPLEX in salon as a treatment. Inquire at Emerson Salon with D’Arcy ¬†for this service.)

Make sure to listen to your hair professional’s recommendations

on professional products for your hair type.

km

mo -Stylists work with many, many heads of hair a day and know which products will work best for your hair type and styling regimen. So listen and learn!

-Products sold from a professional salon are the highest quality, do not contain extra water and are more concentrated than other store brands. Don’t trust Amazon, Bartell’s, CVS or Costco for your hair products. They could be expired, contain high levels of bacteria or be counterfeit.

-Your stylist makes the recommendations that will help you recreate the look done inside the salon. Reward them by giving them the sale and not an online outlet or store. Your stylist has your hairs’ health and style as a high priority in order for you to become or stay a returning customer.

-If a product doesn’t work for you, ask if you can exchange the product for one that does. No sense in keeping a product that you do not like the smell or isn’t optimal for you.

Your “Hair Resolutions” in 2016 can be upheld if you follow these easy steps. And remember- your hair is an investment! The more you put into your hair, the happier you will be with it!

Tuesday, November 3rd, 2015

Masterful Men’s Hair

Men’s hair needs to be versatile, as well as grow out attractively. Lately we have been seeing trends in short, medium and longer hairstyles for men. Here we detail the ways to ask for these haircut styles, and how long they generally can hold up for. Communicating your desires effectively with your stylist ¬†is key to receiving not just a satisfactory haircut…but an excellent one!

men'shair1MODERN IVY LEAGUE 

This is a very stylized haircut for men- but when it is worn with confidence, it can get many a look on the street. The sides and nape are clippered down to 1/8″, and blended into a disconnected top. ¬†The barber or stylist needs to make sure the hair from the crown to the occipital bone is kept long, and to take time blending into the disconnection. Also, in order to emphasize the part line, it may be necessary to buzz the line to the skin. The top is left longer, and might need to be layered into the shorter blended hair around the temple or parietal area. Clipper over comb and shear work is essential to achieving a custom blend for the haircut and hairline. We love the product Night Rider by Kevin Murphy to style the pompadour look. This is a firm hold product, which will help to lay down the part. This look can last between 3-6 weeks.

 

men3 THE MOVIE STAR 

This is a great short to medium length look.  It utilizes clippers at the edges and ears, as well as shear over comb and layering work to taper the shorter parts into the top. Some stylists may add texture on top with shears, a razor or texturizing shears; depending on your hair type. If your hair is prone to frizz, request manual texturizing/carving/incising, which is with shears, to minimize unruly hair. A great product to use for this is Undressed by Kevin Murphy. It has light hold and a mild sheen to it, and will help emphasize the texture. This look can last between 4-7 weeks.

 

men2 THE WAVE

This is a great short into long look. Don’t worry- your hair doesn’t need to be wavy or curly to achieve it. We’re showing you that this style looks good on textured hair as well! Clippers are used to sharpen the very edges only, and shears are used to remove bulk and length from the sides. The top is longer yet cut to emphasize movement and texture. We like to use Easy Rider by Kevin Murphy, to moisturize the hair as well as control frizzies and to take too-much fullness. This look can last 5-8 weeks.

Need a new ‘do? Our independently run hair designers all work with men’s and shorter hair!

BOOK ONLINE WITH YOUR PREFERRED STYLIST 24hrs- 48 hrs in advance, at

www.emersonsalon.com

Thursday, October 1st, 2015

5 Beautiful Long Hair Ideas

Long hair looks are sultry and give you many, many options for styling. Here we show you some of our favorite long hair styles and haircolors!

  • longhairColor: This is a balayage haircoloring service with soft golden dark blond and small flicks of lighter blond through the top and front. Ideally, your hair is medium to dark brown naturally so grow out ¬†and maintenance will be minimalized.
  • Styling this: Blow dry with Moroccan Oil Original Treatment for heat protection, shine and moisture. Then apply a Kevin Murphy’s Anti-Gravity Spray before using a large barrel curling iron to create soft curl+wave.
  • Finish with flexible Working Spray by Alterna Caviar which contains caviar extract to protect the hair from over drying.

longhair2

 

  • Color:¬†This is a soft balayage technique on medium dark brown hair. It is possible to achieve this with lifting haircolor on naturally pigmented hair to minimize damage.
  • Styling this: Once blown dry with Anti-Gravity lotion by Kevin Murphy, put¬†the hair into 4 slightly loose braids. Take a flatiron and clamp down on the brain from the midshaft to the ends. Allow to cool and release the braids.
  • Finish with Moroccan Oil Medium Hold Hairspray..and go!
  • longhair3Color:¬†This is a soft auburn haircolor with hints of strawberry blond balayage through the front and top.
  • Styling this:¬†Blow dry on low speed medium heat from damp with Motion Lotion by Kevin Murphy for curl enhancement and frizz control. Then gather the hair to the side and 3 strand braid close to your neck. Hold the ends and loosen the braid by lightly tugging on the strands.
  • Finish by securing the ends with a hair tie and use a curling iron to make bends in through pulled out pieces in front.

 

longhair4

  • Color: This is an all over color in transluscent medium dark brown with neutral to ash tones.
  • Styling this: Blow dry from damp with a large round brush using Moroccan Oil Volumizing Mousse. Apply Dry Shampoo by Alterna Caviar at the roots to help keep volume. Then, back brush with a boar bristle brush 2″ from hair line in 2″ sections and spray with Working Spray. Brush the hairline over the volume and slowly smooth out the bumps spraying again. Secure with a few bobby pins by twisting the hair in the back.
  • Finish: Rough up the ends with a little teasing and go!

Ponytail-Braided-Hair

  • Color:¬†This is a soft “sombre” balayage that leaves the natural at the midshaft and subtly blends into 1 level lighter than 2 levels lighter on the ends. This look grows out beautifully and once achieved needs maintenance every 3-4 months.
  • Styling This: Use Undressed by Kevin Murphy to slick the hair into a high ponytail. Grab a piece of hair to wrap around the ponytail holder 3- 4 X and bobby pin securely into the base of the ponytail. Now softly make a 3 strand braid and secure with another ponytail holder.
  • Finish this by misting with a shine spray like Kendi Oil by Alterna Bamboo for shine on the entire thing.

……OR schedule a styling appointment with one of our independent hair designers and treat yourself to some fun style!

Go to emersonsalon.com now to book online!

Wednesday, September 30th, 2015

Direct Dye Dilemmas

IMPORTANT NOTE:

Having semi permanent or direct dye color needs constant upkeep to maintain the color 

and has no guarantee how long it will last! If a semi permanent fades out, book another paid service to redeposit it.¬†There is also no guarantee on the complete removal of direct dyes….

¬† ¬† ¬†We have had some ladies come in with trendy, vibrant hair colors in their hair ….and wanting to remove them. The vibrant colors (like those in the image below) are direct dyes. It is not as easy as just applying one step and getting what you want (unfortunately we can do great things with hair -but there are limits.) The problem with semi permanents like these is they are not guaranteed to last for longer than 10 shampoos and may be less with pastel hues or on bleach damaged or compromised hair. Ironically, if you want to remove them they can be a real bother!

kristen afterbluehairteal

pasteltealpastelss

Direct dyes do not,¬†require oxidation or developer for the color to stain the hair. In areas where the hair is¬†more porous, this type of color will show greater intensity. Caution must be exercised when utilizing a semi-permanent haircolor on porous hair; it can stain the hair¬†permanently.”¬†(From the American Board of Certified Colorists haircolorist.com)

Sometimes, using strong bleaches will make the direct dye go further into the hair shaft and lodge even more stubbornly inside the hair. There are ways to strategically fade or remove the direct dye but having it professionally done is COLOR CORRECTIVE.(Color correction work includes working with removing artificial pigment, coloring hair with previous color history, or deepening or lightening more than 3 levels. )

There is NO GUARANTEE in removing direct dyes. It may take multiple sessions to achieve- it may even not be possible to completely remove without cutting it out. If its a blue, green, or teal like hue it will be VERY difficult to remove.  

If you want to help the fade along you can do the following:

  • Use dish or liquid ¬†laundry detergent with harsh sulfates to aggressively emulsify out the color
  • ¬†Add 50o mg of crushed Vitamin C and/or Baking Soda to your professional level sulfate free shampoo (leave on for 45 minutes and rinse+condition)
  • Soak your hair in bath salts for 40 minutes then shampoo and condition

If you are asking a stylist to remove it, we recommend asking for a mild bleach+ clarifying shampoo with Olaplex treatment at the shampoo bowl. That way you are removing the color midly with a little insurance against breakage. This can remove some of the color and then the remainder can be bleached out once 90% faded.

****If the above methods do not work****

-take a break and deep condition twice a week before you attempt to remove it again.

And remember….. we may be able to do magic with haircolor but we have no magic wand for every hair situation!

Hairstylists do their absolute best to counsel you on the risks of certain services as well as trying to make you happy….

Have more questions?

Book a color consultation with one of our independent hair designers at www.emersonsalon.com

Thursday, September 24th, 2015

Salon Confessional #2

It seems our salon fans love hearing about the inside scoop from stylists within our salon-

so we are doing another SALON CONFESSIONAL!

 

true-confessions

Why doesn’t my fashion color last past a month?

Many ladies are coming in wanting the trendy purple, teal, pale pinks, lilac or grey “granny hair.” What this entails is bleaching the hair to the lightest possible blond in order for a pastel shade to show up. This may mean that it cannot be achieved in one session depending on what history is already on your hair. Generally, pastel and vivid extreme colors are semi-permanent. Semi-permanents are direct dyes ¬†(meaning they sit on top of the hair) and last between 10-16 shampoos -but may be even less if it is a pastel shade. Pastels have no guaranteed longevity and are completely temporary. It is not the stylist’s “fault” if it doesn’t last as long as you would prefer. The nature of the service can be extremely damaging even on the healthiest of hair and can compromise the hairs’ ability to hold color in addition to the nature of the semi-permanent shade used to create the selected hue. Using appropriate sulfate free, professional level, color safe products assists in keeping the color but does not guarantee how long it will last.

Why is my hair so dry and damaged after I get highlights?

  • Bleach is an entirely different chemical process than coloring your hair. Bleach aggressively breaks up the hair’s pigment with chemical explosions and results in breaking apart the hair’s structure. Then, we can go in with a semi, demi or permanent color to create the tonality we wish to make that will assist also in holding the hair’s structure together. Hair can become frizzy and porous with the potential of breakage when bleached. Previously colored hair must be bleached in order for it to become lighter so if you have dark color on your hair, the only choice for a stylist is to use bleach.

Why are men’s haircut prices less than women’s longer hair prices?

  • ¬†One of our stylists, Michael Simons has great insight on this with his over 20 years ¬†of experience. “I tell clients that the amount of $ and time I put into training to execute women’s and longer haircuts is extensively more than for men’s shorter haircuts.” With men’s haircuts you are looking at a span of 4-6 weeks between cuts. With women a bad haircut could take years to grow out so the work entailed must be top notch.
  • D’Arcy, co-owner of Emerson Salon also adds,”I take into account the amount of time and product (shampoo, conditioner + styling product) used in the service. The more hair left on the head the higher the price of the haircut. Also, the price is also based on the training I received for the service. For example, I spent a few years learning advanced color knowledge and haircutting techniques. For men’s cutting I spent 4-6 months learning how to use clippers appropriately. “

What’s the biggest piece of advice for a client ¬†in your chair?

  • Michael Simons says that clients need to feel the liberty to speak up in the chair. “I take it as a compliment when people are able to tell me something they do not like about their cut or color in the chair. You trust me as a professional to take the feedback and try to rectify the problem.”
  • No stylist wants you to be unhappy with your hair. Creating a style you are satisfied with needs to come from a space that feels safe for you to communicate. Also, getting defensive about our work does not create long lasting clientele and most hair professionals are able to take the critique with poise and grace. So tell us how you really feel (respectfully of course!) We can handle it!

Have we dispelled some myths for you?

We hope so! We are here to make sure our clients understand what is entailed for their hair services at Emerson Salon. We always recommend researching a new style or hair color before embarking on a new look! Ask your stylist lots of questions in the consultation about pricing, recommended care and maintenance and get the best possible service for you and your budget.

Book with an Emerson Salon independent stylist through their profile today!

go to www.emersonsalon.com and select a stylist to book online!

Tuesday, September 15th, 2015

Salon Confessional #1

Ok, ok!
………………WE CONFESS!!!………….
Emerson Salon is a salon without front desk receptionists!
(CLUTCH THE PEARLS)
¬†It’s OK! WE PROMISE! It totally is!
Salons are NOT all run the same, times are changing with new technologies and having receptionists is NOT the only way to provide quality service in a hair salon!
By the end of 2015, roughly over HALF of  salon businesses will be booth renter salons or stylists according to the Professional Consultants & Resources (PCR)) (see pie chart below. )
Having receptionists is an expensive luxury to have when  stylists can do most of the essential business functions themselves with a mobile device app,
laptop or smartphone for scheduling and payment. 
booth-renter-study
  • Co-Owners of Emerson Salon (Lancer Forney and D’Arcy Harrison) chose not to have receptionists so each individual self employed stylist inside Emerson Salon can maximize their profitability and run their hair chair as they see fit (beyond general safety, sanitation, licensure, leasure and insurance obligations. ) They are trained, seasoned, screened professionals with the expertise to execute fantastic hair transformations while concurrently¬†doing¬†their own business tasks.

Appointment Time

  • Emerson Salon does offer easy online 24 hrs a day booking with your preferred stylist. Your stylist is in absolute control of their appointment calendar, its set up and communications.
  • PLEASE MAKE ONLINE APPOINTMENTS 12-24 HOURS IN ADVANCE.
Why is it better to book ahead?
Well, we are happy to share an inside scoop on our community of independent hair designers. ¬†ūüôā
Because all our stylists have ultimate control over their calendars and business and its very important to give them the space to customize their day. Doing hair is ultimately a business- one that is fun, exciting and ever changing with new trends and techniques but also requiring of time, care and expertise.
We cannot always guarantee same day availability.
If it is possible- we will do our best to help make a same day appointment happen but
that is entirely up to the discretion of the independent hair designer you wish to work with.
We understand life runs quickly….. but in the land of Hair-
Planning, Preparation and Patience are KEY for you to receive “Happy hair!”
We appreciate our WONDERFUL clients and aim to make sure every individual feels taken care of and listened to when they are with us inside Emerson Salon.
Come to us “For Style That Works”
by booking with
one of us online at www.emersonsalon.com 

 

Wednesday, August 26th, 2015

Why Should I Use Dry Shampoo?

Dry shampoo has become extremely popular in the last few years for people with all hair types. From teenagers to professionals to artists- everyone loves using dry shampoo! When we were in beauty school, our teachers used to instruct us to use drugstore Pssst! dry shampoo when an elderly client was in the hospital and couldn’t shampoo their hair. ¬†Times have changed and there are many more quality dry shampoos to choose from.

cuticle

Now, we use dry shampoo to assist in lengthening the time between shampoos. People apply it to the internal sections of the hairstyle in order to avoid it being seen along the hairline or root areas.

Also, in order to preserve any color (whether semi, demi or permanent) you want to shampoo as little as possible. Each time you shampoo, you lift up the hair cuticle. The hair cuticle is the layer of hinges that protect the inner structure of the hair, the cortex (see image above.) Your hair color lives in the cortex and the more exposed the cortex is the more it will fade.

To cleanse the hair, shampoo emulsifies the product and dirt out but it also oxidizes your beautiful haircolor ¬†and it slowly goes down the drain. Shampooing less frequently can be really challenging for anyone who works out at the gym on a regular basis or has fine hair that “greases” up quicker. In the¬†summer time you are one hot day away from¬†your ‘do becoming¬†completely altered by sweat and oil!¬†That is why we advise clients to¬†use dry shampoo, but we always try to educate on the best practices and why you use it.

Our scalp is part of our dermal system and the follicles release oil (known as sebum) to lubricate the hair as it grows. We also sweat from our scalp which can double or triple the oil that gets onto the hair. Sebum¬†is our hair’s best leave-in conditioner but it can cause hair to become limp or weighted down. To battle this, the dry shampoo stops the oil transfer from the scalp to the hair and elongates the time between shampoos.

We carry several different dry shampoos here at Emerson Salon. Here we detail the benefits of each:

dryshampoo

     Alterna Caviar Dry Shampoo is a powder based shampoo. We LOVE it! Its great for ALL hair types and the powder is so fine it feels like water when you apply it. It has anti-aging caviar extract in it and is very economical. If you use it every day, it may take a couple months to get through. It is very difficult to over use since you can see the powder. We recommend putting it above the ears, under your part line and through the nape. Use your fingers to evenly disperse it once applied. It is also Talc free which means it will not build up on your scalp or cause the hair follicle to become blocked.

TIP: To create more volume, try spray a flexible hairspray on the roots from below the section once the dry shampoo is applied.

 

¬† ¬† ¬†¬†Fresh Hair by Kevin Murphy is a spray based dry shampoo. This is great for fine to medium hair types as it is lighter than a powder based dry shampoo. They call it a “dry cleaning spray,” which is a great description as it removes oils and odor without water or detergents. It smells like a light baby powder.

 

moroccanoil-dry-shampoo

 

    Light or Dark Tone Dry Shampoo by Moroccan Oil is a tinted spray dry shampoo. If you are concerned that a dry shampoo may be seen in your hair when you move- you can opt for a tinted version like these. The light tone dry shampoo work best with medium to lighter blonds and the dark tone version works best with medium to dark haircolors. Just one or two spritzes in each area inside the hairstyle will do it!

 

The one downside of using dry shampoo is that the dirt and oil will build up at the scalp with the dry shampoo so it is important to cleanse it properly. Using a clarifier is NOT recommended as this type of shampoo has a higher ph and can strip the color you have been working so hard to protect. You can use a lower ph detox shampoo that works similarly in removing the buildup but will not suck the color out in the process. Removing this scalp buildup is very important as keeping your hair follicle unblocked is crucial to hair health and growth

¬†Maxi Wash by Kevin Murphy is a color safe detox shampoo that uses alpha hydroxy to exfoliate out oil, product and dirt buildup. ¬†It will not lift up the cuticle layer like a clarifying shampoo but will gently cleanse the scalp and hair. It is recommended to use this shampoo repeatedly until you get a nice thick, meringue type lather. If it doesn’t lather- rinse and repeat. You can follow this with your regular paraben and sulfate free conditioner- we recommend Hydrate.Me Rinse with moisturizing kakadu plum.¬†

Clear it Up by ColorProof is a color safe detox shampoo that uses baking soda, and vitamins C+ E. This shampoo is best used by leaving on for about 2 minutes once you get a thick lather. Its also great to use if you have hard water at home or swim in a chlorinated pool.  You need to cleanse the hair of those contaminates because of the effects they can have on the condition, color and manageability of your hair. Follow with a paraben and sulfate free deep conditioner- we recommend Moisture Masque from ColorProof.