¬†This past weekend, most of our team (seen far right) attended a cosmetology show hosted and run by ¬†distributor Salon Services.
The event was held at the wonderful Fremont Studios venue in Seattle for 2 whole days where hair designers from all over the Pacific Northwest were delighted by demonstrations in cut, color and style. The product companies that participated were Kevin Murphy, ColorProof, Keune, Moroccan Oil, Green Circle Salons and the author of the book, “Psy-cosmetology.”
The format was extremely interesting with Salon Services owners introducing and asking¬†the CEO or Artistic Directors of each product company: What is the biggest challenge facing the salon industry now and in the future? and What is most important to you and your organization? Many said the diversion of salon products to internet and grocery stores is a huge challenge to professionals in the beauty industry. Our clients should be getting specific recommendations from us as professionals and purchasing with us in salon. At Emerson Salon, we try to carry brands that are rarely diverted and cost exactly the same if they buy it online or in salon.
¬† ¬† ¬†The first company to show us some fabulous hair were some platform artists from Kevin Murphy. They are releasing their own color line called Color.Me in the US this coming September. They demonstrated some dimensional color effects on the model you see to the left¬†to execute some trendy Rose Gold haircolor with a cotton candy pink on the ends. Former NAHA winner, Tony Ricci also demonstrated some amazing editorial hair and even brought out a toy “Barbie” braider to create twisted braids in the hair (we do not recommend using this at home!.) One of the styles used colored scrap hair from the salon sprayed into cone shapes with Session Spray to make an elaborate “dinosaur” updo (see left below.) Another amazing style Tony did for us was using tight cornrows threaded with yak hair and then the sewing was cut to create a messy dread lock effect. (see right below)
Next up was Moroccan Oil products with some amazing styles from THREE platform artists. This line uses a moisturizing argan nut dry oil as the key ingredient. They showed us some styles that could be easily achieved on clients as well as some extreme ¬†looks executed with extra wigs and bun donuts. (see below)
Then we were treated to a color demonstration from the Holland based company Keune. One of Emerson Salon’s co-owners, D’Arcy, volunteered to assist George Alderete briefly onstage. Look below for proof of her foiling magic on the model! (see left below)
And a highlight of the event was getting to learn from Phillip Wilson from ColorProof who used to work alongside Vidal Sassoon many years ago. He is an exciting and dynamic personality and had the entire room of over 900 hairstylists in stitches. Here, he demonstrates how to create a classic graduated bob using a 2 comb technique instead of traditional layering with fingers and comb. It was amazing to see a totally different approach to the chic style!
One of the most exciting part of the events was at the end of the second day. One of the vendors had to unfortunately drop out and as a replacement….we were treated to a HISTORIC COLLABORATION between many of the artistic directors and platform artists on some more hair models. Some stylists even worked on the same model simultaneously (see below!) The Salon Services owners Sydney and George were overwhelmed with emotion to see these wonderful hair designers coming together to give the gathered stylists a once in a lifetime treat! Usually, these individuals would never get to cross the aisle to work with another hair designer contracted with a rival product company. It was exciting and awe inspiring to see these successful artists joining to present us with this priceless opportunity!
Education is SO important to a hair designer staying inspired and on top of their game. We learned a lot at Trifecta 2015 by Salon Services and are excited to let these ideas propel our work with clients into the stratosphere!
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