Posts Tagged ‘ocean waste plastc’

Wednesday, January 29th, 2020

Ocean Waste Plastic

OWP Kevin Murphy

Kevin Murphy has teamed up with Danish company PackTech, to help eliminate plastic waste in the world’s oceans by using OWP which will create a huge impact. PackTech continually tries to find new ways towards a more sustainable future for the environment and the packaging industry, and OWP (Ocean Waste Plastic) is one of them. 

https://www.oceanwasteplastics.com/copy-of-a-case-story

  • Over 360 tons of OWP are used to produce almost 14,5 millions of Kevin Murphy components each year.
  • Kevin Murphy will save the planet for over 360 tons of new plastic each year.
  • For every Kevin Murphy product sold, there is removed in average over 45 g. of plastic from the oceans.
  • The plastic (OWP) used to Kevin Murphy packaging equals 14,6 million water bottles from the ocean.

Why has Kevin chosen to utilize OWP?

“Every minute of every day, one garbage truck full of plastic is dumped into our oceans, which has led to over 5 trillion pieces of plastic currently littering our beautiful ocean and affecting its sea life. Every piece of plastic that has ever been made – ever – is still here on our planet, and currently only 9% of our world’s plastics are recycled. At KEVIN.MURPHY, we’re committed to changing these statistics and reducing plastic in the best way we know how: by cleaning up our oceans and reclaiming that plastic to package our hair products in order to create a circular supply chain.

As a manufacturer, I don’t want to be responsible for those horrible images of plastic in our oceans. I want to be part of the solution, not part of the problem. Beginning with our square packaging, we will start rolling out our new packaging next year, continuing into 2020. We call this responsible packaging, and we encourage you to get involved. Our aim is to start an industry-wide conversation around safe plastic disposal while raising the standard for product packaging.

Sustainability has always been part of the DNA of our company. From the products we make to the partnerships we keep, the brand has always been at forefront of the sustainability movement from the very beginning and making the switch to OWP is something we are deeply committed to.

Thank you for your support of KEVIN.MURPHY and for joining us in recognising the NEED FOR CHANGE.” 

Kevin Murphy

Kevin Murphy

THINK. ABOUT. THAT.

Emerson Salon has been a proud partner with Kevin.Murphy products since 2008.